Search Engine Optimisation
Rhys Turner
7/12/2005
Boosting Page Rank
Google is the major search engine used today and uses complex algorithms that analyse websites on their relevance to keyword searches. The sites that appear at the top of the page achieve this through a number of awards or points and this increases you page rank. There is a set criteria that Google looks for in analysing your site. By designing your website to work to the Google criteria you can boost your Google Page Rank.
There are a few things you can do to meet this criteria. The main thing Google looks for is spam like web sites during the registration period as is these are the biggest time wasters online. This is pretty easily avoided as long as you're a valid web site. Another thing it checks is your reference sites. This is the sites that link to you and the sites that you in-turn link back to.
There is a neat trick here which is to do a search for a particular keyword for your site for example a Sydney holiday site and a keyword “travel Sydney.” If you type this into the Google and search you will be given the top resulting websites. That’s the easy part now all you need to do is link to them some how so that Google sees the link and your site in-turn gets Page Rank Boost.
To creat a link to a top ranked site may be hard depending on the kind of sites but one thing I’ve noticed about this is that usually the top ranking sites have Google AdWords advertising on them. So the simplest way to create a link from the popular site to your website is to run a Google AdWord campaign with an ad on their site.
If you've never run a Google AdWords ad, there's a few trick and techniques that can sevely effect your ad. To avaid the truble why not let us do it for you? Alias Media, along with web design, offer's a Google AdWords 4 week Management Campaign where we set a budget for you and watch the clicks and rank boost your site’s credentials. For more information contact Alias Media here or call 02 8524 7536 for a chat.